![]() ![]() ![]() Management of organizations thus finds itself increasingly preoccupied with the orchestration of collective fantasies and the venting of collective emotions through the power of image, in what Ritzer has named the cathedrals of consumption, such as shopping malls, tourist attractions, holiday resorts etc. Instead of a pre-occupation with efficient production and rational administration, management today is increasingly turning to the consumer as the measure of all things, a consumer who seeks not merely the useful and the functional, but the magical, the fantastic and the alluring. But these organizations, rigid, rational and bureaucratic, may no longer be sustainable, in our times. ![]() Max Weber’s metaphor of ‘the iron cage’ has provided an abiding image of organizations during the high-noon of modernity. ![]()
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